You have probably heard that having a blog is of vital importance for your online marketing campaigns to be a success. Without the right content you will not have anything to share in social networks, you will not have valuable information to offer your customers, you will not be able to take advantage of content marketing to increase your sales and you will not have the opportunity to improve the SEO of your page.
Do you need more reasons?
If you prefer to try your luck with the first option, in this post we show you how you can write an article in 9 steps. Almost anyone can be able to write an article if they really know the subject they are dealing with. And since you’re supposed to be an expert in your own market, there’s no reason why you can not spend time every day writing your own content. The only thing you need is precisely that, to have time and patience.
Step 1: Understand your audience
Before you start writing an article you should know your target audience. What do you want to know? What do you need? What interests them? Consider everything you know about your audience and interests to create content for your blog.
Step 2: Start with a topic and a job title
Before writing anything you have to choose a theme for the article in your blog. The topic can be quite general to begin with. For example, if you are a plumber, you can write about the dripping taps and go looking for different titles that will help you address this issue such as “Tools to fix leaky faucets” or “The most common causes of leaks in the taps.”Write all the titles you can think of and start writing about the one that convinces you the most.
Although the job title may not be the final title, it can provide enough information to focus the article on something more specific than a generic title.
Step 3: Write an introduction (and make it captivating)
First of all you must capture the reader’s attention. You can approach it in several ways: tell a story, a joke, or tell the reader an interesting fact or fact.
Next, you must describe the purpose of the post and explain how the problem that the reader may be having is going to be resolved. This will give the reader a reason to keep reading.
Step 4: Organize the content
Sometimes Blog Articles can contain an overwhelming amount of information for both the reader and the writer. The trick is to organize this information so that readers are not frustrated by the length or amount of content. The organization can adopt multiple forms: sections, lists, tips, etc. Whatever is most appropriate for the topic you are dealing with?
To complete this step, before getting down to work, you must make a diagram with all the points that you will discuss in the post. In this way, before you start writing an article, you will know what information you need and how you are going to organize it.