CRM in the insurance industry

In the competition for customer interfaces, Customer Relationship Management plays a central role in customer-oriented corporate management. The holistic knowledge about customer behavior, the permanent customer orientation as well as the fast availability and efficient use of Customer information is a crucial factor and creates competitive advantages. Within the working group, experts discuss in particular the effects of changing business and sales models on customer management and its technical support about this health insurance solution. Target group The User Group is primarily aimed at employees in the areas of CRM, marketing, customer management as well as complaints and quality management. As in any service-based industry such as marketing, logistics, etc., CRM software is an indispensable management tool for the banking sector. An effective CRM requires strong coordination between the IT and marketing departments and improves the performance of the banking sector in various parameters such as customer acquisition, lead conversion and customer loyalty. Today, CRM is much more than a mere technical implementation. It is a business strategy that helps a bank of profitable customers and prospects through personalized marketing and personalized service delivered through various channels and touch points in identifying and targeting. Digitization of your customer relationship An…